Privacy Policy

01 Who We Are

TokenIQ ("we," "us," or "our") operates the website at tokeniq.io (the "Site"). TokenIQ is a free tool that allows users to compare AI API token costs across 30+ providers including OpenAI, Anthropic, Google, Mistral, DeepSeek, and others.

This Privacy Policy explains how we collect, use, and protect information when you use our Site.

02 Information We Collect

We collect only what is necessary to operate the Site and improve the user experience:

• Email address — only if you voluntarily enter it in our email capture form to receive updates or your cost report.
• Usage data — anonymized information about how you interact with the calculator, such as which models you compare and how often you use the tool. This data is collected via Google Analytics if enabled.
• Technical data — standard server log information such as IP address, browser type, referring URL, and pages visited. This is collected automatically by our hosting provider.
• Local storage data — your calculation history, theme preference, and language preference are stored in your browser's local storage. This data never leaves your device and we cannot access it.

03 How We Use Your Information

We use the information we collect for the following purposes:

• To operate and maintain the TokenIQ calculator and its features.
• To send you email updates about new models, pricing changes, or features — only if you have opted in.
• To understand how users interact with the Site so we can improve it.
• To serve relevant advertisements through Google AdSense.
• To comply with legal obligations.

We do not sell, rent, or trade your personal information to any third party for their marketing purposes.

04 Google AdSense and Advertising

TokenIQ uses Google AdSense to display advertisements. Google AdSense uses cookies and similar tracking technologies to serve ads based on your prior visits to this website and other sites across the web.

Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our Site and other sites on the Internet. You may opt out of personalized advertising by visiting Google Ads Settings.

• Google AdSense may collect data such as your IP address, browser type, and pages visited.
• Advertising cookies set by Google are governed by Google's Privacy Policy.
• You can also opt out via the Network Advertising Initiative opt-out page.

TokenIQ does not control the content of advertisements served by Google AdSense or the data Google collects in connection with those ads.

05 Email Communications

If you voluntarily provide your email address through our opt-in form, we may send you:

• Your personalized AI cost report and model recommendations.
• Occasional updates about new AI models added to the calculator.
• Significant pricing changes from major providers.
• Product announcements related to TokenIQ.

You can unsubscribe at any time by clicking the unsubscribe link in any email we send. We will remove your address promptly. We use a reputable third-party email service provider to send communications and your email address is shared with that provider solely for this purpose.

06 Cookies and Local Storage

TokenIQ uses the following types of storage:

• Browser Local Storage — used to store your calculation history, theme preference (dark/light mode), and language preference. This data is stored entirely on your device and is never transmitted to our servers.
• Advertising Cookies — set by Google AdSense for the purpose of serving relevant ads. These are third-party cookies governed by Google's policies.
• Analytics Cookies — if Google Analytics is enabled, it may set cookies to help us understand site usage patterns. This data is anonymized and aggregated.

Most browsers allow you to control cookies through their settings. Disabling cookies may affect the functionality of advertisements on the Site but will not affect the calculator itself.

07 Third-Party Services

TokenIQ integrates with the following third-party services, each governed by their own privacy policies:

• Google AdSense — advertising platform. Google Privacy Policy
• Google Fonts — font delivery (IBM Plex Mono, Sora). Google may log font requests. Google Privacy Policy
• Email service provider — used to manage subscriber lists and send email communications.

We are not responsible for the privacy practices of these third-party services. We encourage you to review their respective privacy policies.

08 Data Retention

We retain personal data only for as long as necessary:

• Email addresses — retained until you unsubscribe or request deletion.
• Server logs — typically retained for 30 to 90 days by our hosting provider.
• Local storage data — stored on your device indefinitely until you clear your browser data.

You may request deletion of your data at any time by contacting us using the information in Section 12.

09 Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access — the right to request a copy of the personal data we hold about you.
• Correction — the right to request that we correct inaccurate data.
• Deletion — the right to request that we delete your personal data.
• Opt-out — the right to opt out of marketing communications at any time.
• Data portability — the right to receive your data in a portable format.

To exercise any of these rights, please contact us at the address in Section 12. We will respond within 30 days.

If you are located in the European Economic Area (EEA) or United Kingdom, you may also have rights under GDPR or UK GDPR. If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA).

10 Children's Privacy

TokenIQ is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us and we will delete it promptly.

11 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. When we make changes, we will update the "Last updated" date at the top of this page.

We encourage you to review this policy periodically. Continued use of the Site after any changes constitutes your acceptance of the updated policy.

12 Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or need to report a privacy concern, please contact us: